We have unveiled a new TV commercial for our e-commerce portal, www.homeshop18.com to share the rapid growth and success of our e-commerce business. This TV Commercial has been built around the idea that HomeShop18.com delivers the best brands at great value at the ‘click of a button’. The simple line in the ad that encapsulates this thought is ‘Get used to clicking’. We have amplified the idea of the “click” in an interesting manner and given it a position at par with various important rituals that we perform in our everyday lives. In scripting this TV commercial, a rich blend of the modern and the traditional has been created. The commercial also captures the instant nature of shopping, which e-commerce ensures, and makes an intelligent use of the “click” both visually and in the audio. Through this TV commercial we also wish to share with our customers, the growing stature of HomeShop18.com as the category leader in the e-commerce industry: HomeShop18.com has seen more than 300% growth in traffic over the past 12 months, six-fold growth in the online shopping revenues and nearly 30% repeat customer base. It is today ranked as the largest e-commerce site by transactions (B2C e-commerce, Shopping Cart sites) in the country, in terms of % share of transactions. (Source: ViziSense, Period – Jan to June, [...]
We’re excited to reveal an all new, trendier and smarter brand logo “HomeShop18.com” for our e-commerce business. As we’re now one of the largest e-commerce players in India, this new logo gives us a distinct personality with an emphasis on ‘.com’. The logo continues to maintain its vibrancy and a clear connect to our mother brand, HomeShop18. You’ll also be happy to know that our latest TV commercial promoting our e-commerce business www.homeshop18.com has gone live today. The TVC creatively communicates our brand message with an e-twist to common situations. The simple line that encapsulates this thought is ‘Get used to clicking’. Do catch this latest TVC on Network18 channels – MTV, VH1, CNN IBN, CNBC TV 18 and CNBC Awaaz. So, keep clicking on your favourite shopping portal, HomeShop18.com to get all that you want. Piyush Bhargav, GM Product & Marketing- E-commerce, HomeShop18
HomeShop18 has always been driven by its “More for Consumer” strategy. We have always provided our customers, a credible and enjoyable shopping experience. With the extensive portfolio of branded products, rapidly expanding nationwide presence (now over 3000 towns and cities across India), a strong customer base of 35 lakh customers, we enjoy customer confidence and market leadership. Key focus areas for us this year have been to create brand awareness, build HomeShop18 as a preferred shopping destination for customers and a true alternate distribution platform for aspiring and established brands. The aim is to establish ourselves as the leader in virtual shopping space. Two major challenges lay ahead of us when we set out to build our first advertising campaign – creating awareness about the category of home-shopping in India and differentiating HomeShop18 as a credible brand in the retail industry. In the first commercial, we have tried to make shopping from HomeShop18 more promising by highlighting great value on branded products, assured quality and convenience – everything a “Smart Shopper” looks for! Watch the commercial below where the Bollywood actress Kiron Kher and Benaf Dadachandji (lead star cast of the TV serial “Baa Bahoo Aur Baby”) has played the role of mother-in-law and daughter-in-law respectively. Conceptualized by the top Brand Consulting firm, Clorophyll after an extensive customer research and [...]
